A digital no-code solution for video creators, to launch video platform and monetize content. — Designed and implemented two design systems tailored for creators and watchers, ensuring consistency across web and mobile applications. — Created over 1,000 layouts for various product features, including video showcases, video players, purchase flows, settings, customization options, and profiles. — Developed and optimized user experiences that attracted over 50,000 users to the platform. — Built over 30 landing pages and 300+ ad banners, conducting A/B testing to enhance conversion rates. — Streamlined collaboration with Brazilian agencies across marketing, SMM, PR, and video production, reducing iteration cycles from multiple rounds to just two. — Worked closely with developers to ensure smooth implementation of UI/UX solutions, maintaining high fidelity to design specifications. — Focused on enhancing usability and accessibility, continuously iterating based on user feedback and analytics. — Contributed to expanding the brand identity into the product within three weeks, integrating agency-provided branding seamlessly.

Complex, technical, and specialized events for experienced developers. — Established 3 separate personal accounts for speakers, conference participants, and program committee members. — Special functionality streamlined HR departments' processes, enabling ticket purchases and distribution with reassignment options for absent employees, reducing working hours by 3 times. — Visitors began returning to conferences 2 times often after the introduction of personal accounts. This enabled effective communication with attendees during and after events, and contact even in cases of job changes. — Due to the COVID-19 pandemic and the cancellation of in-person events, the focus shifted to building an online conference platform, with the first version launched in just 2 months. — Developed a conference page featuring event announcements, speaker profiles, conference cards, company profiles, event calendars, with more than 20 uniq layouts. — Designed branding guides for partners to ensure alignment with established brand guidelines, enabling efficient branding of each partner's section in under five minutes. — Brought the offline experience online by creating an interactive area with partner booths and activities, where over 1,000 participants could explore and find information on each company's page.

— Over 100 freelance projects were completed, ranging from simple landing pages built on no-code platforms to large-scale interactive installations for museums, including the hiring of teams for architecture and development. — Collaboration with 5+ digital agencies involved helping win tenders, participating in briefings, and delivering presentations. — Designed and launched user-centric mobile applications from the ground up to full working versions, including Seneka, an app for children and parents in the US, and Yalla Market, a grocery delivery service in Dubai.

An interactive platform implemented to host online video streams and unlock revenue streams. — Developed the web version of the platform, including a broadcast schedule, user profile, live/personal/private broadcasts, an offline video player, a live broadcast map — more than a 400 layouts for different states and screens. — Engaged in strategic conversations about product direction with three investors, aligning project goals and increasing investor confidence through thorough planning. — Showcased and defended prototypes, designs, and animations to investors, made necessary adjustments, and shared the final work with the development team. — Acted as an art director in the development of the mobile app with 2 designers. — After completing the web version, focused on marketing tasks, creating 5+ landing pages and 20+ pop-up/click-under ads.

Collaborated with top-tier Russian agencies including Agima, ONY and Family; contributed to high-stakes projects that directly enhanced brand recognition for clients across diverse industries in the competitive market. — Led client briefings to identify issues in existing projects and inspire creative solutions, resulting in increased end-user engagement across all platforms. — Created prototypes, layouts, and responsive designs for websites, mobile apps, touchscreens, and other devices for tenders and clients. — Prepared presentations and animations, presented and defended design concepts to clients. — Directed the recruitment and onboarding process for in-house designers, leading interviews, evaluating portfolios, and assessing skills to ensure seamless team integration and alignment with project goals. — Managed contractor relationships by setting project expectations, providing creative direction, and maintaining quality standards, ensuring seamless collaboration between in-house and external teams.

Рекламы, Менеджер по рекламе