For nearly 70 years, PUMA has developed fast products for the fastest athletes on the planet. Every day, our 13,000 employees across 120+ countries rally our SPEED & SPIRIT to deliver the iconic footwear, apparel and accessories capable of pushing sport and fashion forward.
The PUMA world extends across Football, Running, Training, Fitness, Golf, Motorsports and design collaborations with icons such as Rihanna. But wherever you are, whether it’s on the pitch, the runway or in the streets, the PUMA touch is instantly felt in the undeniable joy and excitement we bring to sport, fashion and culture. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex and is headquartered in Herzogenaurach, Germany.
OUR BRAND VALUES
The PUMA brand is grounded in four values: brave, confident, determined, and joyful. They motivate us to surpass our potential, and use our knowledge and history in sport to further establish credibility, authenticity, and an appreciation for the games we play.
BRAVE: We are unafraid to take risks.
CONFIDENT: Whatever we do, we do with conviction.
DETERMINED: Nothing comes between us and realizing our dreams.
JOYFUL: We live to play the game and we play with heart.